For Sprizzy to properly match your video with a relevant audience, ideally, you should be able to answer "yes" to one of the following questions...


1. Does my video answer a question, explain how something works, or teach the viewer how to do something?

If your video answers a common question and explains it in an easy-to-follow narrative, you're setting yourself up for success. Millions of YouTubers are searching for answers every day.

Examples of questions:

  • How to tie a tie
  • How to register to vote
  • How to cook rice
  • How to invest in stocks for beginners

Pro Tip: For high-volume questions, try enabling only the YouTube Search Results > "Search Ads" ad type in the "Build Ad" section of your campaign. Then, ensure the keywords/phrases entered in "Targeting" match what your audience will be searching for.


2. Are there any large channels covering my channel's topic?

No matter how "niche" your channel's topic is, if there are large channels (with 1+ million subscribers) creating content just like yours, you're in luck.  You can use Sprizzy to target your video to the subscribers and watchers of these channels.


Examples of topics:

  • British car enthusiasts
  • Weight-loss recipes
  • DIY home improvement
  • Chess tips and tricks

Pro Tip: For best results, target your campaign to show only to viewers and subscribers of your competitors' channels.  You can learn how to do this here.


3. Are many people searching for content like mine?

If there are a lot of people searching for content like yours, we can reach them.


Examples of searches: 

  • Things to do in Las Vegas
  • Tips for losing weight
  • Apple Watch review
  • Funny stand-up comedians


Pro Tip: In the "Targeting" step, avoid entering generic keywords such as "vlog," "funny", "music." These do not clearly define an audience and will attract untargeted viewers with varying interests. 


4. What about Music Videos and Songs?

Music videos perform very well on the Sprizzy platform due to our ability to reach the fans of similar artists & musicians.


5. What if I don't fit one of the above questions?

We occasionally run into this scenario with vloggers, "a day in the life" videos, "get ready with me" videos, or those covering a topic with a tiny target audience. As we can't clearly define your target audience, or there are too few viewers, our system will automatically test broader audiences. Results can vary greatly.