YouTube offers various ad formats to help you reach your target audience effectively. Sprizzy provides three different ad formats for promoting your video on YouTube:
1. In-Feed Ads
Your video will appear as a "recommended" video alongside similar videos or in the "Up next" section of a video watch page. This placement helps increase visibility and potentially grow your channel's subscribers by positioning your content where viewers are already looking for something new.
2. In-Stream Ads (Commercial Ads)
Your video will appear as a commercial before the viewer watches their intended video. Viewers have the option to skip the ad after 5 seconds. This format is effective for reaching a broad audience and generating awareness for your product, service, or content.
3. Search Ads
A "featured" video that appears at the top of the YouTube search results when the viewer searches for one of your targeted keywords. This ensures that your video is discovered by viewers actively interested in similar topics.
Example of "In-Feed Ads":
A yoga instructor, "Yoga with Jill," is looking to find new subscribers for her yoga fitness channel. She targets viewers watching other yoga-related videos. A viewer lands on a competitor's video entitled "30 min Beginner Yoga - Full Body Yoga". Sprizzy advertises "Yoga with Jill's" video below this similar yoga video. The viewer notices "Jill's" video and clicks to view it, finding "Jill's" video helpful and subscribes to her channel.
Example of "Commercial/In-Stream Ads":
Rather than requiring a viewer to click to watch your video, Sprizzy can show your video as a commercial before the targeted video begins playing. The viewer can either choose to watch your video or skip it. If the viewer does not choose to watch your video for at least 30 seconds, you do not pay for the view.
Example of "Search Ads":
A user will perform a search phrase, looking for content like yours (for example: "best yoga videos"), and see your video as the first search result.
