Understanding Your Sprizzy Campaign Reporting Analytics

Engaging with your audience effectively requires a deep understanding of your campaign analytics. Here, we’ll decode the metrics provided in the Sprizzy Engagement Report to help you measure success and make informed decisions for future campaigns.

Key Metrics Explained:

  • Date: The specific day on which the data was recorded.
  • Spent: This reflects the total amount of money you've invested in your campaigns on that day.
  • Impressions: The number of times your ads were on screen for your target audience.
  • Cost Per View (CPV): The average cost you pay each time someone views your video ad. For example, if you spend $50 and get 500 views, your CPV is $0.10.
  • YouTube Ad Views: The total number of views your video has received specifically from ads served on YouTube (as reported by Google Ads). 
  • YouTube Views Increase: The the change in view count for your video, including both paid and organic views. Example: "Before the campaign, your video had 2000 views. After, it had 5000, marking a YouTube Views Increase of 3000 views."
  • Subscribers: The estimated number of new subscribers gained on that day.
  • Likes: The total likes accumulated by your video on that day.
  • Comments: The number of comments left on your video.

Understanding 'Earned' Metrics:

  • Earned Views: Additional free views generated as a result of your advertisement. Example: "A viewer watches your ad and then watches two more of your videos within the next week. Those two additional views are 'earned' views."
  • Earned Playlist: When people add your video to their playlist, indicating they found your content valuable. Example: "A viewer finds your video through an ad and adds it to their 'Watch Later' playlist."
  • Earned Likes: When a viewer likes your promoted video, or any other videos on your channel, each will count as an "earned like".
  • Earned Subscribers: New subscribers earned as a direct result of viewers' engagement with your promoted video.
  • Cost Per Earned Engagement: Indicates the cost associated with each "earned" engagement (views, likes, playlist additions) beyond the initial ad view. It gives insight into the value you’re getting from interactions beyond paid views.
  • Cost Per Earned Subscriber: Shows how much each new subscriber has cost you through your campaign efforts. Lower costs per subscriber indicate a more efficient use of your advertising budget.

Earned actions, including views, likes, subscribers, playlist additions, and shares, reflect the additional engagement your content receives within 7 days of someone viewing your ad. Importantly, these actions are not charged and provide insight into the value your campaign adds to your channel. They signify viewers' strong interest in your channel or brand, often pointing to a high-value audience. If you do not have access to "Earned" metrics, you will first need to link your channel to Sprizzy's Google Ads account. Learn more about the benefits and how to link here.

Need More Help?

If you have any questions about what these numbers mean for your video's performance or need guidance on improving your campaign, reach out to us. Our team is ready to assist you in understanding and leveraging your campaign analytics for better results.