Below contains a list of the most commons reasons we see for video disapproval:

  • Adult content
  • Profane language 
  • Recreational drug use 
  • Weapons (guns, knives, swords) 
  • Violent language 
  • Discriminatory terms or imagery 
  • Gruesome imagery 
  • Graphic images or accounts of physical trauma 
  • Gratuitous bodily fluids or waste
  • Promotions that are likely to shock or scare 
  • Promotions that are capitalizing on sensitive events
  • Videos mentioning COVID


For a complete list of Google Ads' Ad policies, please see their article here.


If your video is incorrectly disapproved, we will file an appeal with Google Ads to re-review the video.


If your video is disapproved, you can process a refund or use the funds to promote a new video.